The Olympic cycle can be cruel for athletes from non-famous disciplines. They train all their lives to get a chance every four years. With this in mind, we came up with an unprecedented sponsorship idea. Introducing: Pajero Sports Guaranteed Sponsorship. A 4-year warranty for athletes all the way through the full Olympic cycle.
We came up with a groundbreaking sponsorship idea to support any athlete dreaming of representing their country in the Olympic Games.
Through a 360º campaign, Pajero will use its platforms to remind the audience about the hard work athletes keep doing.
Because the life of an athlete can't be summed up in a 15-day period overseas.
Destiny is the consequence of a journey. And we will be with you all the way.
Destiny is the consequence of a journey. And we will be with you all the way.
@MiamiAdSchool - Student Competition
Art Direction: Matheus Andrade, Amanda Machado and André Götz
Copywriting: Gabriel Sanchez
Motion: Vinicius Andrade
Creative Director: Filipe Sanches
Art Direction: Matheus Andrade, Amanda Machado and André Götz
Copywriting: Gabriel Sanchez
Motion: Vinicius Andrade
Creative Director: Filipe Sanches